Choosing Domain Names for Your Business

Let’s say that you’re creating a website for Barb’s Specialty Pet Products. Should the domain name be barbsspecialtypetproducts.com?

Perhaps — but don’t stop there. Having the right domain name, or domain names, can bring more traffic to your site.

Why more than one domain name?

One domain is all you need to set up a website. But with more domains directing to your site, you can have these additional benefits:

– Bring site visitors who type variations of your domain name

– Acquire traffic that might otherwise go to your competition

– Harness the marketing power of keyword domains

Your primary domain name

If it’s feasible, use your business or brand name in your primary domain. People will remember it and associate it with your business. Also consider the following factors when choosing your primary domain.

Domain name extensions

Should your primary domain end with .com, .net, or .biz, or with a country-specific extension such as .ca or .co.uk?

If your website is aimed at people in a specific country, having a country-specific domain can help:

– Site visitors will recognize right away that the business has a presence in the country of the extension. They may therefore be more comfortable buying from you.

– Some country-specific search results include sites with the relevant country-specific domain extension even if the site isn’t hosted in that country.

On the other hand, if you’re targeting an international audience, a country-specific domain could work against you. People from outside the country of the extension may be less inclined to buy if the business looks foreign to them.

If you want to attract both people within your country and those in other countries, have both. Each domain could direct to the same site, with each audience seeing the domain intended for them. For country-specific search results, the primary domain should be the country-specific one.

Chances are that the .com domain you want is already taken. If you use the .net or .biz version, you risk having potential site visitors go to your .com competition instead. Be sure to use the full domain name on all promotional material to reduce this risk.

Domain name length

A short domain is easier to remember, it has less risk of being mistyped, and it’ll fit easily on your business cards and correspondence.

Conversely, if a short name doesn’t represent your business, it’s more difficult for people to remember. The short names you like may already be taken anyway.

If your business name is up to three easy-to-spell words, it’ll probably work as a domain name. For a longer business name, the initials or just one or two words may be easier than remembering a combination of words.

Secondary domain names

Secondary domains directing to your site are for online use:

– For people who type your primary domain name incorrectly

– For people who search for your products or services online

Typing and spelling variations

How many ways can people spell and type your business name?

barbsspecialtypetproducts.com

barbs-specialty-pet-products.com

barbspecialtypetproducts.com

barbsspecialitypetproducts.com

barbsspecialitypetproducts.com

barbspecialtyproducts.com

barbspecialtyproduct.com

Hyphens aren’t recommended for your primary domain. When people tell others about your site, they’re likely to omit the hyphens. They may also forget to type them.

For secondary domains, hyphens make long domains easier to read. Each word stands out when people see your domain. However, domains such as buy-keyword-product-now.com make some people view hyphenated domains, especially those with more than one hyphen, as spam-like.

Having the words in domains separated may help some search engines recognize keywords. With Google, though, hyphens don’t make any difference.

Consider all of these variations for secondary domain names:

– With and without hyphens

– Different ways of spelling some words

– Singular and plural versions of nouns

– Extensions with .com and .net as well as a country-specific extension if relevant

What people search for

If you want to find the website for Time magazine, you might do a search for it, or you might try typing in time.com. If you do the latter, you’ll find yourself at the Time site.

This type of search behavior extends to generic words too. Searching for dog collars? Try dogcollar.com, for example, and you’ll be redirected to dogidcollar.com. Do you want life insurance? Lifeinsurance.com redirects to nmfn.com (and so does northwesternmutualfinancialnetwork.com).

While having keyword domain names may not draw a lot of site visitors, using them is a technique to consider.

How to use more than one domain

Set up your website with your primary domain, and use that domain on your correspondence and with your customers.

Point secondary domains to your site using URL forwarding (also called domain forwarding, domain redirect, or URL redirect). To have the secondary domain appear in the browser, use domain masking. You can set up these features when you log in to your account with your domain registrar (if your registrar offers these services).

With domains that are simply variations of your primary domain, you can expect additional traffic just from having set up these domains. With domains that contain keywords, you can get more from them by using them to list your site in online directories. When these domains appear in search results, searchers will see the keywords.

The next step

Once you decide on the available domains that you want, register them immediately. They might not be available tomorrow.

If you don’t already have a business name, you’ll find it easier to market your business online if you choose a primary domain and a business name together. If your first choice for a business name doesn’t work well with any available domains, consider a business name that you can easily market with an available domain. Once you’ve registered that domain name and your business name, register secondary domains and put them to use.

Is it worth registering multiple domains for one site? That depends on your site, but any variations that you don’t register will be available for competitors to register and use. If a domain is valuable to a competitor, it’s valuable to you.

Is Your Domain Name Safe From Theft?

Your domain name is registered somewhere out in cyberspace through an authorized domain name registrar. Do you know which one? Do you know who is listed as the registrant/owner of your domain names?

A domain name registrar is the organization or company responsible for providing domain name registration services to the public. A domain name registrar is either authorized by ICANN (the Internet Corporation for Assigned Names and Numbers, an organization dedicated to Internet governance) to provide registration services or is authorized by its respective government to register domain names within a specific ccTLD (country code Top Level Domain name extension). A registrar must also be authorized by the registry of a Top Level Domain to act as an agent of the registry to process domain name registrations, where the agent is not a reseller. The registrar is also responsible for creating and maintaining a WHOIS database for its customers. The number of registrars has exploded in recent years, with some being more reputable than others. Examples of domain registrars include GoDaddy, Network Solutions, Register.com.

God Helps Those Who Protect Their Domain Names: You know the sayings – an ounce of prevention – God helps those – a stitch in time. Nowhere are these sayings truer than in cyberspace. The internet is still akin to the Wild West. Lawlessness and chaos still abound. You would be shocked by the number of calls and emails everyday from established well-run companies who have lost control or ownership of their domain names. The cause of domain name problems is, more often than not, a failure of the company to protect its domain name from its own employees, third parties, vandals and scam artists.

Here are some tips that will help keep your domain secure from third parties, hackers, cybersquatters, pornosquatters, add-site squatters and other domain name leaches.

1. Control your domain registration information: You must be listed as the domain registrant with correct contact information in order to control your domain. Many companies hire web developers or internet service providers (ISPs) to secure its domain names and develop its websites. I can not state this more strongly. Never let third parties register your domain name without oversight and instruction. You must control information at the registrar level in order to control your domain name.

2. Control your domain account number, login name and password: The domain account password with the registrar is set by the domain owner at the time the account is created with the registrar. Keep your domain account number, login name and password secret at all times. If you forget your password, every registrar has a system to send your password to the listed email account. In fact, all changes to your domain registration account occur through the registrant email address. Hackers sometimes use their tools on registrar login screens to hack into your account and change your registrant information. Make sure your password contains both letters and numbers and both upper and lowercase characters. The registrar will not treat you as the domain name owner/registrant unless you are the email address who controls your username and password.

3. Control your employees: What happens when the IT person you hired leaves for another company? If that IT person’s email was provided at registration and you don’t control that email address, you may be in serious trouble. The same is true of business partners. When company founders have a falling out, domain disputes often occur. Also, be careful about using free email services such as email at msn.com or email at hotmail.com, which you do not use regularly. Many of these services will discontinue your account if you do not log in on a regular basis.

4. Lock your domain name: Every authorized domain registrar is required to allow you to “Lock” your domain name. Domain locking is critical because registrars who receive a transfer request from any third party will send you an email. If your domain is not locked, the failure to respond to the registrars email request for change is an automatic “approval” of the transfer. Locking your domain prevents this from occurring. You will know if your domain name is locked if you see the words “Registrar-locked” when you view your domain name at the registrar or Whois database level.

5. Regularly check your domain registrant information: Check the Whois database on a regular basis to ensure you are listed as the registrant with all the appropriate contact and email information. Whois information is listed through your registrar or through http://www.internic.net/whois.html

6. Beware of spam emails, which pretend to be your registrar: You will receive spam from companies pretending to be your registrar, or mail asking you to sign papers again purporting to be your registrar. You must be extremely careful when responding to any request for information or authority about your domain by mail or email. Ninety percent of what will likely come into your inbox is essentially fraud. If you are not absolutely certain that the email is from your registrar, you should not respond. Many people sign or respond to emails, which provide authority to give your domain name up to someone else.

7. Don’t forget to renew your domain registration: Some companies simply fail to renew their domain name registration when it expires. If the email for the contact person is bad, the company never gets notice that its domain name is expiring. Many cybersquatters, or worse yet pornosquatters, have already paid money for rights to the domain name if it expires. They want your domain because it already has built-in traffic that they can turn into money by replacing your web site with an advertisement or link site, or a pornography site.

8. Establish your domain name as a trademark: Most of the domain name laws are designed to ensure that the proper company has the right to its domain name. These domain laws are tied directly to your trademark rights in the words used for your domain name. Registering your company or domain name with the appropriate trademark office gives you tremendous leverage in protecting your domain name in cyberspace.

9. Call an attorney: If you do lose your domain name, contact an attorney who specializes in this area. There are laws and remedies available which might help you get your domain name back. Domain names are valuable property and should be protected no different than a company’s customer list or its trade secrets. Many companies rely on their domain names and web traffic for substantial revenue. While domain name law firms can help your company get its domain names back once lost, it is rarely without serious business interruption and the investment of significant resources. The best course is to protect your domain name on the front end. An ounce of prevention is truly worth a pound of cure.

How to Register an Online Domain Name

If you want a website you should consider the possibility of registering the domain name, rather than using a free site where your name is a sub-domain of another. Domain names such as the sitebuilder.com, or the domainwhiz.com are a good way to announce your online presence.

Choosing a name that fits your business or presence online is a great way to get the news out about the service that you’re offering to the public. It also tends to lend legitimacy to your online endeavors.

How to Choose a Good Domain Name

As a rule, there is no perfect domain name. There are some guidelines that you ‘re going to want to use, such as naming the domain something that is related to your online business or service. A few tips on how to name your domain that may help you to choose:

Try to name the domain closely to the service.i.e. if you offer jewelry and the name jewelry.com is gone, try for glitteringgems.com or something that fits.

The alternative is naming your domain something you might type into a search engine to find your service. If you’d use the search phrase..cheap jewelry online, then try the domain names, cheap-jewelry, cheapjewelryonline, or some variant.

If you can’t get the names that you want, try variations with hyphens or underscores. Google sees the hyphen as a space and according to Matt Cutts, his preference is first for the hyphenated and then the all in one terms.

A good rule is to keep the domain name as short as you can get it and still make it reflective of your service.

Finding a Registrar

Generally speaking, a domain name that cost you 19.99 a month is no more secure and no more legitimate than one that you pay just 9.99 for. Every domain is registered through a registrar which is an employee, if you will, of ICANN.

You pay for the domain name for one or two years, which gives you the right to use it for that period of time. Prior to the expiration you are required to re-register it if you want to keep it for another time span.

Overview of Registration

You are often given the choice of receiving a lower cost domain name or a free one with a hosting purchase. My own preference is to use a registrar rather than to register with the host. In the past, using fine print that many of us don’t read, domain hosts registered the domains in their own name rather than the customers, effectively making them the owner of your domain. While this isn’t the norm, it’s better to be safe than lose your domain.

Registering with your own domain registrar assures that you are listed as the site owner, that other contact information is just as you wish it to be. Keep the domain locked to transfer as a rule of thumb when you are finished registering.

Domain names go fast. You need to register as soon as you think of a name. Some people actually wait for others to search the names and if they aren’t purchased immediately, they will register them. We’re not sure how true that is but it does seem that you can check out a name to register today and it will be gone tomorrow.

Some people claim there are no good names left. Thats doubtful. One mans meat, as they say, is another mans poison. You will quite likely find what you’re looking for if you try variants of it.

To actively register the domain.
Log into your domain registrar.

You will need either a PaPal account or a credit or debit card to register your name. Domain registrars don’t normally permit the use of any other type of funding.

The domain name that you’ve registered will go through and an email receipt will be sent to you. At this point you will need to go back into your domain registrar and change the DNS information to point to your hosting service so that your domain will show up online.

If you don’t yet have a hosting service then you can leave the domain parked on your registrar until you find one to use.

Domain Name Registrars

Some great domain name registrars are out there which are very reputable and offer great pricing. Several of those are listed here for your convenience.

GoDaddy.com-the largest domain registration operator in the world, prices are a little higher than you may pay elsewhere

Hostingdude.com-smaller operation but still offers five emails and domain parking until you have a host. Average domain cost is 7.99 for dot com’s and 6.50 for dot net domains.This is for the first year prices. Second year the prices rise to about 14.00 per domain.

Dotster.com-relatively popular, still a bit on the pricey side for a domain. Prices are about 15 dollars per domain.

Register.com-9.99 per year domains with one free email address.

Don’t Overpay For Your Domain Name – 5 Steps to Paying the Right Price

Your domain name can have a large impact on the success of your web presence. A domain that is easy to remember, enter and search for can increase the amount of traffic to your website. Although you still need to have valuable and relevant content when a visitor makes his or her way to your site, the domain name you purchase is a vital piece of your web strategy. You can think of your domain name as your property, and just as in purchasing a traditional piece of property, you need to take steps to make sure you are not paying too much.

Chances are high that your first domain name ideas are already taken by someone else. There is also a good probability that a domain name that you really like will be up for resale. When searching on one of the top domain selling websites, such as GoDaddy.com, the site will only tell you that that particular domain name is already taken. It will not tell you if the domain is actually for sale.

Do not give up quite yet — there is still a chance that you can get the domain name you really want, and there are tools out there that you can leverage. First, enter the desired domain in your web browser address field and see what comes up. You will either get an existing website (and thus you will know that the domain is already in use by someone) or you will get a parked site. A parked site looks very similar to a search engine results page. Owners of domains that are not currently being used, or may be up for sale, will often park their domains in an attempt to earn money off of them. If the domain name is parked, there is a high likelihood that the domain is actually for sale.

Next, check to see if your desired domain name is for sale is by entering it into the search field at a resale site, such as Sedo.com. Sedo.com specializes in domain reselling and auctioning. It is free to register, which you will need to do in order to see the asking price for your desired domain name. As a registered user, you have the choice of purchasing the domain at the asking price, or presenting an offer of your own. Now is when you will need to do your homework so that you can determine what is a fair selling price for your desired domain. Just as in the process of purchasing real property, you will need an appraisal. The domain appraisal will provide you important information about the domain’s history, as well as the dollar value of the domain name.

The good news is that there are several resources available that provide a domain’s appraisal report, and the reports are instantaneous. Even better news is that several of these resources are free.

A few of the websites that provide free domain appraisals are Estibot.com and Smartpagerank.com. The Estibot.com site only allows you to do up to 50 searches each day at the free account level.

The domain appraisal report will provide you with valuable information about the domain, such as the age of the domain (when it was first registered), traffic history, if the site is registered with any directories, the number of links and indexed pages by the major search engines and the estimated dollar value.

Now that you have appraisal reports, you can determine if the current asking price is reasonable, a bargain, or too high (most likely they start too high). Domain reselling sites and services allow you to make an offer, and then you will go back and forth with the current domain owner until you either come to an agreed upon selling price, or you decide to walk away and go after a different domain name.

Following these few steps can help you make sure you are paying a reasonable price for your domain.

1. Search for the availability of your desired domain name.

2. If your desired domain is listed as unavailable, enter it into your web browser, or enter it in a resale site such as Sedo.com

3. If your desired domain is for sale, determine the asking price.

4. Obtain at least two domain appraisals.

5. Leveraging the appraisal report, determine the price you are comfortable with, and make an offer.

David Akers is the President of Akers Consulting Group, LLC.

Akers Consulting Group, LLC is a boutique consulting organization, providing affordable, professional consulting services to small and medium sized businesses. Our list of services includes: Business Strategy, Marketing, Ad Campaign Design and Placement, Website Development and Optimization, Public Relations and Training Development and Delivery. Please visit our website to learn more about our services and to schedule your FREE Initial Consultation. Akers Consulting Group Helps Businesses Excel.

The Best Domain Names Have “Sticky Factor”

As a web consultant I am often asked what makes a good domain name. The simple answer is “sticky factor”. The best domain names are short, easy to spell, and often contain descriptive keywords. This makes them catchy and easy to remember, and that’s sticky factor.

Here’s what you do…

Tell each domain name you are considering to a group of family or friends then change the topic of conversation. An hour later ask them to repeat the domains to you. The ones they can remember have the most sticky factor. Try this with several different groups of people. Be sure to change the order in which you say the domain names. You want to make sure they remember it because it’s sticky, not just because you said it first each time.

How Professional Domain Brokers Choose Business Domains for Clients

  1. Avoid hyphens and numerals. The shorter and more concise your domain name the easier it will be for people to remember it. Symbols and numbers confuse people (i.e. home4rent.com, homeforrent.com, home-4-rent.com, etc). If you buy a domain name with a symbol or number you need to buy all the different versions or your customers will get confused and go to on the wrong website.
  2. Avoid abbreviations, unless they are universal. Your company name abbreviated might mean something to you, but to the vast majority of people it means nothing. It also means nothing to the search engines, unless the abbreviation is already common (i.e. USA for United States of America).
  3. Location does matter for businesses. People often search local terms (i.e. state, city, etc) when looking for businesses. For example, someone in Seattle would probably search something like, “Seattle auto mechanic” or “auto mechanic in Seattle” rather than just “auto mechanic”. Having your city, state, or county name in your domain name is one way to help boost your local search rank.
  4. Do not register trademarks or misspellings of trademarks. Just because a domain is available does not mean that it is legal for you to buy it. It is not the responsibility of your domain registrar (domain name supplier) to tell you if a domain is trademarked. Even if the sales representative tells you it is okay and sells it to you, YOU are still responsible. Use TESS ( Trademark Electronic Search System ) to search the United States Patent and Trademark Office for conflicting trademarks before you purchase a domain.
  5. Your domain name registrar (domain name supplier) should be; inexpensive, always available by phone, and located in the same country as you.
    Inexpensive: Domain names should only cost about $10 per year. If you’re paying more then you’re paying too much. If you’re paying less then you’re probably stuck in a contract and/or not getting the support you should.
    Open 24×7: The internet never stops and your website never stops, so your tech support should never stop either. If your site goes down at 11:30 PM on December 31st then you should be able to speak with someone in person to get back up and running quickly. After all, you might be running a marketing campaign or contest that starts during the oliday.
    Local to You: No offense to non-English speakers, but tech stuff is hard enough to understand without a spoken language barrier. Too many tech companies outsource customer support to countries that don’t speak the same language.
    If you’re in the US I recommend NerdWarehouse.com. They also offer Spanish language support.
  6. Choose your company name and domain name(s) at the same time. Ideally you want the main domain name (usually the.com) to be identical to the business name. This is not always an option, so read the next point.
  7. In some cases a generic domain name is better than a specific title. If your business name is made of generic industry terms the domain is probably already taken. Not to worry. You can always buy a keyword rich domain name. Think of the word combinations that people will search when looking for a product or service like yours and use those words to make a custom domain name.
  8. Select domains with both the.COM and.NET available. This prevents competitors and “domain squatters” (people that buy domains and hold them ransom) from buying the other versions and leading your confused customers to a website that is not yours. Since.com and.net are the most popular domains it is usually good enough to get just these, but some companies choose to buy several (i.e..com,.net,.org,.info,.me, etc).
  9. Even if you are not ready to setup a website you should still buy the domains now. Every day great domain names become available because someone forgot to renew them, or couldn’t afford them, or just decided they didn’t want them anymore. Good domain names do not last long and finding the right domain is hard, so if you find a good one buy it. If you find a better one, buy it. Who cares if you end up with several domains you never use? At least you got the one you wanted. It is more expensive to talk someone into selling you a domain name than it is to buy a dozen available domains, so act fast or you may loose your opportunity.

Domain Name Ownership – How to Transfer Domain Names to a New Registrar

Just bought a domain? Found a cheaper domain registrar? Want better service from a Web hosting provider? Well, these are just some of the reasons why a person would want to transfer domain name ownership. This article gives you a step-by-step guide as well as a few useful pointers about making the change.

This process of transferring domain name ownership is a simple action involving the current domain name registrar and the new domain name registrar. You can also choose to transfer domains over different accounts, under the same registrar. Some common domain registrars are GoDaddy, Netfirms and Register.com. Many domain registrars, like GoDaddy, also offer Web hosting services.

Although each registrar may have a slightly different process of doing things, the basics are the same. The process of transferring domain name ownership is fast, simple and requires almost zero technical knowledge, as the details of the transfer are handled by the new registrar.

Step-by-Step Process

  1. Removal of Locks: The current owner of the domain name has to first remove any ‘domain locks’, in their registrar account, to enable the new owner to send a transfer request.
  2. Transfer Request by the New Owner: Most registrars will have a simple online form to ‘transfer domain’. New owners will need to login to their registrar user account, access the transfer form, and enter information like the email address of the current domain owner (which can be got through WhoIs). Once you send the transfer request, the domain registrar of the current owner sends them a notification.
  3. Acceptance of Transfer by Present Owner: When the current owner of the domain name receives the email notification for the transfer, they can either accept or reject it. If they confirm it, the authenticity of the request for domain transfer is validated. If they ignore it, the request will expire, after a given period.
  4. Denial of Transfer: In some cases, the old registrar may deny the transfer. This usually happens when the domain name has expired and a renewal fee is due. To get over this hurdle, the old domain owner will have to pay the renewal fee to their registrar, before the domain transfer process can be re-initiated by the new owner.
  5. Transfer in Progress: When the email is accepted, the transfer is effectively in progress. This process can take a few days, depending on the domain registrars involved. Once the transfer is approved, the new owner holds full rights to the domain name.

Useful Pointers

  • It is easier and cheaper (sometimes free) to transfer domains from one account to another, under the same registrar. Later, the buyer can transfer it to another registrar, if desired.
  • Some domain registrars may charge high fees to transfer ownership while others may actually refuse to transfer ownership. Read the fine print, or you may regret your decision later.
  • Some domain registrars include the cost of domain renewal with the cost of transfer. This can sometimes be cheaper than renewing your domain, especially if you have a costly existing registrar.
  • When a domain name is first registered, the owner will have to wait around 60 days, before they can transfer the domain name to another registrar.
  • If a domain happens to be involved in a legal matter or if the owner is facing bankruptcy, then the domain name transfer will not be completed.

Buying a domain name is just the first step to creating an online Web presence for your company. There is much more to be done, like creating an online business strategy, designing a Website, creating content and marketing your website. The Internet is expanding; make sure you use it to grow your profits too!

Get professionally written, proofread and copy edited content for your new domain at Star Edits. The content we create is more than just a collection of remarkable sounding words, we help develop powerful business presences that also work as a tool for lead generation and business development. Our affordable online content writing services are quite easy to use, you just need to paste your work in a simple online form to get started.

How to Select a High Converting Domain Name For Your URL

Since the dawn of the Web, it has become a universal truth agreed upon by every successful internet marketing expert around the World, that having a great domain name is critical to your success.

A domain name is a small group of words that you’ll purchase from a domain registration company and then redirect toward the URL of your Landing Page or Lead Capture Page. (URL = universal re-direct link)

Because a URL is the exact online address where a website is hosted and can contain a combination of words, letters, numbers and even random, seemingly meaningless characters like question marks, back-slashes and dots, it’s a great idea to have a short, targeted domain name that describes your business, marketing system, product or service.

If you are using an online marketing system in which everyone is given a similar URL for their Landing Page, having a domain name that separates you from everybody else using the same system, is critical to your success.

Therefore, the domain name you purchase should be short and simple and something that intrigues a person to click on it when displayed in an email, online advertisement or from any website where your domain is posted, like at Facebook, YouTube or Twitter.

Buying a Domain

As a rule of thumb, always buy your own name, or a version of it.

If your name is John Smith, you might want to buy JohnSmith.com, JohnSmith.net or JohnSmith.info.

If these are not available, you can use variations like WhoIsJohnSmith.com, MeetJohnSmith.com or PartnerWithJohnSmith.com

Even if you don’t use this domain right away, you will certainly want your own name for any personal branding you might create in the future. Of course, you can use it for your Landing Page as well, if you choose, depending on the market you displaying your domain for.

Aa a rule of thumb, it’s a great idea to use your own name in a domain, when marketing to your friends, fans or followers from the Social Media Market.

People who follow you and are your friends on Facebook, Twitter, YouTube, LinkedIn, MySpace and/or any Social Media Platform, want to know YOU, and so by using your name or a version of it, this will create curiosity in your friends, fans & followers, perhaps compelling them to click on your link at your Profile Page.

When selecting a domain name for Online Advertising, it’s a great idea to create what is known as “relevance”, by including in your domain name, a couple or few words that appear on your Landing Page.

Because this is not a Social Media Advertising Campaign, using your name is not the best option because most often the cold market doesn’t know you, yet.

So, It’s better to go with more ‘Marketing Savvy’ words in a domain name that is short, sweet and intriguing to your audience.

Again, curiosity is one of the biggest factors in compelling people to click on your link. Your advertisement could even be overlooked, but your domain name might attract all the clicks.

A great way to come up with some ideas, is to build your Landing Page first, then purchase a domain name that matches up with some of the more powerful words on the page. Or, buy your domain name first and then make sure you use the words in it on your Landing Page at least a few times, closer to the top of the page in a Pre-Headline or Headline itself, where it will catch the attention of anyone who clicked on your domain name out of curiosity.

This will also help you get a good “Quality Score” with Search Engines, especially Google, if you are using Google AdWords to drive traffic to your Landing Page.

In addition, stay away from any abbreviations or spellings that are different than its normal spelling as it will confuse people.

For example, for the word “easy”, don’t use “EZ”. (not that we recommend that word as a part of your domain – just stay away from abbreviations)

The best domains use short words and phrases that are easy to spell and easy to remember.

A good domain name should create curiosity and intrigue people and make them want to see the information at your Landing Page or website.

Of course, if your Ad is well written and draws attention by high placement on Google’s Sponsored Ad Bars, your domain name is important, but what is MORE important, is that the searcher, now turning website visitor, finds what they were looking for when they click on your advertisement. Again, this is called “relevance”.

This goes for Social Media domain names as well. If one of your Facebook friends clicks on your displayed website address (your name.com), but they get wisked away to a Landing Page that reflects nothing about you and does not display your name, a picture of you, a video or anything about you, chances are they might think they are at the wrong page and most likely not even be interested.

You can buy inexpensive domain names at Go Daddy, if you don’t already have a domain registrar that you like. This is who I use for all my domain registration.

When visiting this website, the first thing you will want to do is Search for a Domain name, to see if it’s even available.

If it is, you will see suffixes available for the domain you choose, i.e..com,.net,.org,.us,.biz,.info, etc…

.Coms are usually associated with a website where a purchase might be made, ie. the word “commerce”.

.Nets could be used for “commerce” like a dot com, but are usually associated with a network that the website would represent.

.Info is usually associated with just that, information about someone or something

.Org is usually associated with information about an organization

And the list goes on!

Pick whichever you like, however, remember that Dot com domains usually get the biggest response, not because you’ll have the best domain name online, but because.com domains were the first to the marketplace when the internet was still in its infancy and if people forget that your domain is a.net or.biz or.info, they will always go to the.com version of your domain.

Be aware that it could take up to 24 hours for a newly registered domain name to be active so be sure not to start marketing it or sharing it with others until you have thoroughly tested it to make sure that it forwards to your Landing Page.

Now, after purchasing a domain name, you will want to forward it to your website URL.

Forwarding your domain to your URL is similar to someone calling your home telephone number, but being “forwarded” to your cell or mobile phone.

Forwarding a domain name is the same concept – you choose where your purchased “Domain”, forwards to, in this case, your URL.

You can even “mask” your domain name, which simply means that when a visitor lands on your site, they will not see the URL, but the domain name which you purchased, forwarded and now want to display in the address bar of your website.

So this is how to select a high converting domain name for your URL and how to make sure that your Landing Page and/or Website gets as much traffic as possible when advertising and marketing online.

Just keep in mind that your domain name marks the beginning of your Marketing System or Funnel, so make sure that it catches people’s attention, compels them to want to look at your business and is a working link that will take them directly to your website.

Aaron Rashkin is an MLM, Direct Sales / Network Marketing & Home Based Business Expert whose 15 years experience being self employed in Free Enterprise has allowed him to earn a high multiple six figure yearly income since 2004 and currently his team reaches well over 10,000 people in 14 countries doing millions of dollars in business every year.

He’s recently transitioned from Traditional MLM to the GPT / Direct Sales Business Model and has earned as much as 86K in a single month working from his home office and around his family.

How to Buy a Domain Name – Tips For the Newbie

If you are planning to make a income on the internet through your own internet marketing website or you just want to put up a website or blog about your favorite subject, there are certain steps that you have to complete first before you will be able to view your website online. One of the first and most important of these steps is buying a domain name. When you are new to this process it may all seem to be a little challenging, knowing just how to get started or what you have to do. If you find yourself in this position this article will definitely aid you when you are ready to buy your first domain name.

What is a domain name?

Simply explained a domain name is your one of a kind address on the internet. It allows Internet browsers (individuals searching the internet) to locate your particular website. Your domain name may be made up of your name, your business name, or variation of a set of relevant words associated with your website, company product, theme or subject. A good domain name will pretty much let people know what your website is about before they actually see or visit it.

Things to do before buying your domain name?

Because people and businesses have been buying up domain names for years now, it has been said that all of the good domain names have been taken already. Maybe this is true to some extent, however with a little research and imagination there should be no reason that you cannot create or find a domain name that you will be suited to you and or your website subject or niche. A good idea is to try to think of names or combinations of words and names that not only will tell the web surfer what your website is about but also be a name that is easy to remember, easy to spell, hard to forget. A domain name can be up to 67 characters in length, so it can also include names made up of a small phrase. such as “BestInTownPhoto.com” or “TheBarkingDogsKennels.com”. These kind of domain names not only focus directly on what your website is about they are easier to remember than abstract or random characters or letters thrown together. You must also be aware that there are different types of domains which all have their certain type of extensions or ending:

-.com – Stands for company/commercial, but it can pretty much be used for any web site.

-.net – Stands for network and is usually used for a network of sites.

-.org – Stands for organization and is supposed to be for non-profit entities.

-.us, .nu, .co.uk, – Are country specific domain extensions that may require the register to be a citizen of the given country.

-.biz, .info – These and other like them are domain types that have been added because there are barely any short and intelligible domain addresses left to register.

When you are determining the type of domain name that is right for you simply stick to these guidelines: In the United States try to get a.com or.net. In other countries, if you cannot get the.com, then using your country’s domain extension is a workable remedy

Write down the different names you come up with that appeal to you, make sure to put down as many as you can think of so that when you begin your search for available names to buy, if your first choice is already taken, as it very well may be, you will have a number of alternate or backup names that you can try. Many times finding the exact domain name you want can be “HIT or MISS” it is good to be prepared. You may also be able to keep the domain name of your choice by simply changing one letter, character or hyphenation within the name.

If you are determined to have a particular domain name and find out that is already in use by someone else there may be the option of purchasing that name directly from the owner by using the “Whois System” to help you identify the current owner of that particular domain name so that you may contact and make a offer to purchase that particular domain name. However because this is your first time buying a domain name and that method can involve much more, I will save the how to about that issue for a later time or article.

Register Your Domain Name

Once you have your list of preferred domain names you can now locate a service online that will not only show you the availability of the names but also register your chosen domain name as well. There are many of these companies and services to choose from. some of the better known and reliable services are:

“GoDaddy.com”,”Domain Name Registry.com” and “Register.com”, you can also do a Google Search for “Domain name registries” to find other places to register your domain name.

Be prepared to pay between $8-$15 for your right to own your name for a one year period. This payment must be made annually to keep your ownership of your Domain name active. That is a good reason to choose a name that you will want to keep for a long time period. so that people will know exactly what your name is and where to find it over the years.

The last thing you will need to do is to take the IP address information provided to you from your webhost and in put input it at your domain name register before your domain name will function properly. It will allow the “DNS” (Domain Name System) to locate your domain name and website when your domain name is typed into a internet browser, this is called pointing you r domain name to your web host servers. A majority of domain registrars will probably require your IP and DNS server names in the course of registration, although some will call for you to go in and enter the information manually enter after your domain name registry fees have been paid.

Once you begin to follow the steps mentioned here in this article to buy your domain name you will see for yourself that they are not complicated at all, in fact buying a domain name is quite a simple process, so don’t let the idea of doing this very important task yourself stop you from getting your first domain name online.