Monthly Archives: July 2018

Don’t Overpay For Your Domain Name – 5 Steps to Paying the Right Price

Your domain name can have a large impact on the success of your web presence. A domain that is easy to remember, enter and search for can increase the amount of traffic to your website. Although you still need to have valuable and relevant content when a visitor makes his or her way to your site, the domain name you purchase is a vital piece of your web strategy. You can think of your domain name as your property, and just as in purchasing a traditional piece of property, you need to take steps to make sure you are not paying too much.

Chances are high that your first domain name ideas are already taken by someone else. There is also a good probability that a domain name that you really like will be up for resale. When searching on one of the top domain selling websites, such as GoDaddy.com, the site will only tell you that that particular domain name is already taken. It will not tell you if the domain is actually for sale.

Do not give up quite yet — there is still a chance that you can get the domain name you really want, and there are tools out there that you can leverage. First, enter the desired domain in your web browser address field and see what comes up. You will either get an existing website (and thus you will know that the domain is already in use by someone) or you will get a parked site. A parked site looks very similar to a search engine results page. Owners of domains that are not currently being used, or may be up for sale, will often park their domains in an attempt to earn money off of them. If the domain name is parked, there is a high likelihood that the domain is actually for sale.

Next, check to see if your desired domain name is for sale is by entering it into the search field at a resale site, such as Sedo.com. Sedo.com specializes in domain reselling and auctioning. It is free to register, which you will need to do in order to see the asking price for your desired domain name. As a registered user, you have the choice of purchasing the domain at the asking price, or presenting an offer of your own. Now is when you will need to do your homework so that you can determine what is a fair selling price for your desired domain. Just as in the process of purchasing real property, you will need an appraisal. The domain appraisal will provide you important information about the domain’s history, as well as the dollar value of the domain name.

The good news is that there are several resources available that provide a domain’s appraisal report, and the reports are instantaneous. Even better news is that several of these resources are free.

A few of the websites that provide free domain appraisals are Estibot.com and Smartpagerank.com. The Estibot.com site only allows you to do up to 50 searches each day at the free account level.

The domain appraisal report will provide you with valuable information about the domain, such as the age of the domain (when it was first registered), traffic history, if the site is registered with any directories, the number of links and indexed pages by the major search engines and the estimated dollar value.

Now that you have appraisal reports, you can determine if the current asking price is reasonable, a bargain, or too high (most likely they start too high). Domain reselling sites and services allow you to make an offer, and then you will go back and forth with the current domain owner until you either come to an agreed upon selling price, or you decide to walk away and go after a different domain name.

Following these few steps can help you make sure you are paying a reasonable price for your domain.

1. Search for the availability of your desired domain name.

2. If your desired domain is listed as unavailable, enter it into your web browser, or enter it in a resale site such as Sedo.com

3. If your desired domain is for sale, determine the asking price.

4. Obtain at least two domain appraisals.

5. Leveraging the appraisal report, determine the price you are comfortable with, and make an offer.

David Akers is the President of Akers Consulting Group, LLC.

Akers Consulting Group, LLC is a boutique consulting organization, providing affordable, professional consulting services to small and medium sized businesses. Our list of services includes: Business Strategy, Marketing, Ad Campaign Design and Placement, Website Development and Optimization, Public Relations and Training Development and Delivery. Please visit our website to learn more about our services and to schedule your FREE Initial Consultation. Akers Consulting Group Helps Businesses Excel.

The Best Domain Names Have “Sticky Factor”

As a web consultant I am often asked what makes a good domain name. The simple answer is “sticky factor”. The best domain names are short, easy to spell, and often contain descriptive keywords. This makes them catchy and easy to remember, and that’s sticky factor.

Here’s what you do…

Tell each domain name you are considering to a group of family or friends then change the topic of conversation. An hour later ask them to repeat the domains to you. The ones they can remember have the most sticky factor. Try this with several different groups of people. Be sure to change the order in which you say the domain names. You want to make sure they remember it because it’s sticky, not just because you said it first each time.

How Professional Domain Brokers Choose Business Domains for Clients

  1. Avoid hyphens and numerals. The shorter and more concise your domain name the easier it will be for people to remember it. Symbols and numbers confuse people (i.e. home4rent.com, homeforrent.com, home-4-rent.com, etc). If you buy a domain name with a symbol or number you need to buy all the different versions or your customers will get confused and go to on the wrong website.
  2. Avoid abbreviations, unless they are universal. Your company name abbreviated might mean something to you, but to the vast majority of people it means nothing. It also means nothing to the search engines, unless the abbreviation is already common (i.e. USA for United States of America).
  3. Location does matter for businesses. People often search local terms (i.e. state, city, etc) when looking for businesses. For example, someone in Seattle would probably search something like, “Seattle auto mechanic” or “auto mechanic in Seattle” rather than just “auto mechanic”. Having your city, state, or county name in your domain name is one way to help boost your local search rank.
  4. Do not register trademarks or misspellings of trademarks. Just because a domain is available does not mean that it is legal for you to buy it. It is not the responsibility of your domain registrar (domain name supplier) to tell you if a domain is trademarked. Even if the sales representative tells you it is okay and sells it to you, YOU are still responsible. Use TESS ( Trademark Electronic Search System ) to search the United States Patent and Trademark Office for conflicting trademarks before you purchase a domain.
  5. Your domain name registrar (domain name supplier) should be; inexpensive, always available by phone, and located in the same country as you.
    Inexpensive: Domain names should only cost about $10 per year. If you’re paying more then you’re paying too much. If you’re paying less then you’re probably stuck in a contract and/or not getting the support you should.
    Open 24×7: The internet never stops and your website never stops, so your tech support should never stop either. If your site goes down at 11:30 PM on December 31st then you should be able to speak with someone in person to get back up and running quickly. After all, you might be running a marketing campaign or contest that starts during the oliday.
    Local to You: No offense to non-English speakers, but tech stuff is hard enough to understand without a spoken language barrier. Too many tech companies outsource customer support to countries that don’t speak the same language.
    If you’re in the US I recommend NerdWarehouse.com. They also offer Spanish language support.
  6. Choose your company name and domain name(s) at the same time. Ideally you want the main domain name (usually the.com) to be identical to the business name. This is not always an option, so read the next point.
  7. In some cases a generic domain name is better than a specific title. If your business name is made of generic industry terms the domain is probably already taken. Not to worry. You can always buy a keyword rich domain name. Think of the word combinations that people will search when looking for a product or service like yours and use those words to make a custom domain name.
  8. Select domains with both the.COM and.NET available. This prevents competitors and “domain squatters” (people that buy domains and hold them ransom) from buying the other versions and leading your confused customers to a website that is not yours. Since.com and.net are the most popular domains it is usually good enough to get just these, but some companies choose to buy several (i.e..com,.net,.org,.info,.me, etc).
  9. Even if you are not ready to setup a website you should still buy the domains now. Every day great domain names become available because someone forgot to renew them, or couldn’t afford them, or just decided they didn’t want them anymore. Good domain names do not last long and finding the right domain is hard, so if you find a good one buy it. If you find a better one, buy it. Who cares if you end up with several domains you never use? At least you got the one you wanted. It is more expensive to talk someone into selling you a domain name than it is to buy a dozen available domains, so act fast or you may loose your opportunity.

Domain Name Ownership – How to Transfer Domain Names to a New Registrar

Just bought a domain? Found a cheaper domain registrar? Want better service from a Web hosting provider? Well, these are just some of the reasons why a person would want to transfer domain name ownership. This article gives you a step-by-step guide as well as a few useful pointers about making the change.

This process of transferring domain name ownership is a simple action involving the current domain name registrar and the new domain name registrar. You can also choose to transfer domains over different accounts, under the same registrar. Some common domain registrars are GoDaddy, Netfirms and Register.com. Many domain registrars, like GoDaddy, also offer Web hosting services.

Although each registrar may have a slightly different process of doing things, the basics are the same. The process of transferring domain name ownership is fast, simple and requires almost zero technical knowledge, as the details of the transfer are handled by the new registrar.

Step-by-Step Process

  1. Removal of Locks: The current owner of the domain name has to first remove any ‘domain locks’, in their registrar account, to enable the new owner to send a transfer request.
  2. Transfer Request by the New Owner: Most registrars will have a simple online form to ‘transfer domain’. New owners will need to login to their registrar user account, access the transfer form, and enter information like the email address of the current domain owner (which can be got through WhoIs). Once you send the transfer request, the domain registrar of the current owner sends them a notification.
  3. Acceptance of Transfer by Present Owner: When the current owner of the domain name receives the email notification for the transfer, they can either accept or reject it. If they confirm it, the authenticity of the request for domain transfer is validated. If they ignore it, the request will expire, after a given period.
  4. Denial of Transfer: In some cases, the old registrar may deny the transfer. This usually happens when the domain name has expired and a renewal fee is due. To get over this hurdle, the old domain owner will have to pay the renewal fee to their registrar, before the domain transfer process can be re-initiated by the new owner.
  5. Transfer in Progress: When the email is accepted, the transfer is effectively in progress. This process can take a few days, depending on the domain registrars involved. Once the transfer is approved, the new owner holds full rights to the domain name.

Useful Pointers

  • It is easier and cheaper (sometimes free) to transfer domains from one account to another, under the same registrar. Later, the buyer can transfer it to another registrar, if desired.
  • Some domain registrars may charge high fees to transfer ownership while others may actually refuse to transfer ownership. Read the fine print, or you may regret your decision later.
  • Some domain registrars include the cost of domain renewal with the cost of transfer. This can sometimes be cheaper than renewing your domain, especially if you have a costly existing registrar.
  • When a domain name is first registered, the owner will have to wait around 60 days, before they can transfer the domain name to another registrar.
  • If a domain happens to be involved in a legal matter or if the owner is facing bankruptcy, then the domain name transfer will not be completed.

Buying a domain name is just the first step to creating an online Web presence for your company. There is much more to be done, like creating an online business strategy, designing a Website, creating content and marketing your website. The Internet is expanding; make sure you use it to grow your profits too!

Get professionally written, proofread and copy edited content for your new domain at Star Edits. The content we create is more than just a collection of remarkable sounding words, we help develop powerful business presences that also work as a tool for lead generation and business development. Our affordable online content writing services are quite easy to use, you just need to paste your work in a simple online form to get started.

How to Select a High Converting Domain Name For Your URL

Since the dawn of the Web, it has become a universal truth agreed upon by every successful internet marketing expert around the World, that having a great domain name is critical to your success.

A domain name is a small group of words that you’ll purchase from a domain registration company and then redirect toward the URL of your Landing Page or Lead Capture Page. (URL = universal re-direct link)

Because a URL is the exact online address where a website is hosted and can contain a combination of words, letters, numbers and even random, seemingly meaningless characters like question marks, back-slashes and dots, it’s a great idea to have a short, targeted domain name that describes your business, marketing system, product or service.

If you are using an online marketing system in which everyone is given a similar URL for their Landing Page, having a domain name that separates you from everybody else using the same system, is critical to your success.

Therefore, the domain name you purchase should be short and simple and something that intrigues a person to click on it when displayed in an email, online advertisement or from any website where your domain is posted, like at Facebook, YouTube or Twitter.

Buying a Domain

As a rule of thumb, always buy your own name, or a version of it.

If your name is John Smith, you might want to buy JohnSmith.com, JohnSmith.net or JohnSmith.info.

If these are not available, you can use variations like WhoIsJohnSmith.com, MeetJohnSmith.com or PartnerWithJohnSmith.com

Even if you don’t use this domain right away, you will certainly want your own name for any personal branding you might create in the future. Of course, you can use it for your Landing Page as well, if you choose, depending on the market you displaying your domain for.

Aa a rule of thumb, it’s a great idea to use your own name in a domain, when marketing to your friends, fans or followers from the Social Media Market.

People who follow you and are your friends on Facebook, Twitter, YouTube, LinkedIn, MySpace and/or any Social Media Platform, want to know YOU, and so by using your name or a version of it, this will create curiosity in your friends, fans & followers, perhaps compelling them to click on your link at your Profile Page.

When selecting a domain name for Online Advertising, it’s a great idea to create what is known as “relevance”, by including in your domain name, a couple or few words that appear on your Landing Page.

Because this is not a Social Media Advertising Campaign, using your name is not the best option because most often the cold market doesn’t know you, yet.

So, It’s better to go with more ‘Marketing Savvy’ words in a domain name that is short, sweet and intriguing to your audience.

Again, curiosity is one of the biggest factors in compelling people to click on your link. Your advertisement could even be overlooked, but your domain name might attract all the clicks.

A great way to come up with some ideas, is to build your Landing Page first, then purchase a domain name that matches up with some of the more powerful words on the page. Or, buy your domain name first and then make sure you use the words in it on your Landing Page at least a few times, closer to the top of the page in a Pre-Headline or Headline itself, where it will catch the attention of anyone who clicked on your domain name out of curiosity.

This will also help you get a good “Quality Score” with Search Engines, especially Google, if you are using Google AdWords to drive traffic to your Landing Page.

In addition, stay away from any abbreviations or spellings that are different than its normal spelling as it will confuse people.

For example, for the word “easy”, don’t use “EZ”. (not that we recommend that word as a part of your domain – just stay away from abbreviations)

The best domains use short words and phrases that are easy to spell and easy to remember.

A good domain name should create curiosity and intrigue people and make them want to see the information at your Landing Page or website.

Of course, if your Ad is well written and draws attention by high placement on Google’s Sponsored Ad Bars, your domain name is important, but what is MORE important, is that the searcher, now turning website visitor, finds what they were looking for when they click on your advertisement. Again, this is called “relevance”.

This goes for Social Media domain names as well. If one of your Facebook friends clicks on your displayed website address (your name.com), but they get wisked away to a Landing Page that reflects nothing about you and does not display your name, a picture of you, a video or anything about you, chances are they might think they are at the wrong page and most likely not even be interested.

You can buy inexpensive domain names at Go Daddy, if you don’t already have a domain registrar that you like. This is who I use for all my domain registration.

When visiting this website, the first thing you will want to do is Search for a Domain name, to see if it’s even available.

If it is, you will see suffixes available for the domain you choose, i.e..com,.net,.org,.us,.biz,.info, etc…

.Coms are usually associated with a website where a purchase might be made, ie. the word “commerce”.

.Nets could be used for “commerce” like a dot com, but are usually associated with a network that the website would represent.

.Info is usually associated with just that, information about someone or something

.Org is usually associated with information about an organization

And the list goes on!

Pick whichever you like, however, remember that Dot com domains usually get the biggest response, not because you’ll have the best domain name online, but because.com domains were the first to the marketplace when the internet was still in its infancy and if people forget that your domain is a.net or.biz or.info, they will always go to the.com version of your domain.

Be aware that it could take up to 24 hours for a newly registered domain name to be active so be sure not to start marketing it or sharing it with others until you have thoroughly tested it to make sure that it forwards to your Landing Page.

Now, after purchasing a domain name, you will want to forward it to your website URL.

Forwarding your domain to your URL is similar to someone calling your home telephone number, but being “forwarded” to your cell or mobile phone.

Forwarding a domain name is the same concept – you choose where your purchased “Domain”, forwards to, in this case, your URL.

You can even “mask” your domain name, which simply means that when a visitor lands on your site, they will not see the URL, but the domain name which you purchased, forwarded and now want to display in the address bar of your website.

So this is how to select a high converting domain name for your URL and how to make sure that your Landing Page and/or Website gets as much traffic as possible when advertising and marketing online.

Just keep in mind that your domain name marks the beginning of your Marketing System or Funnel, so make sure that it catches people’s attention, compels them to want to look at your business and is a working link that will take them directly to your website.

Aaron Rashkin is an MLM, Direct Sales / Network Marketing & Home Based Business Expert whose 15 years experience being self employed in Free Enterprise has allowed him to earn a high multiple six figure yearly income since 2004 and currently his team reaches well over 10,000 people in 14 countries doing millions of dollars in business every year.

He’s recently transitioned from Traditional MLM to the GPT / Direct Sales Business Model and has earned as much as 86K in a single month working from his home office and around his family.