Category Archives: Domain

Domain Names: What, Why, Who, and How

WHAT, exactly, is a domain name?

The Domain Name System was originally developed to help us navigate through the internet. Every computer connected to the internet has it’s own IP address, a string of numbers that identify it to other computers. Domain names are a way of pointing to a specific IP address to make things easier to remember – so now you shop at, instead of at!

The domain name is made of two parts, the name and the extension.The name is whatever you choose, it can be your personal name, your business name, a term or a saying. When choosing a domain, be careful to select something that is easy to remember and is representative of you or your business. There are numerous resources to help in choosing a great name, search for the term “choosing a domain name”.

The extension is the part that comes after the name, the most familiar extension is ‘.com’. There are many extensions, some available only to educational institutions (.edu) or to citizens of specific countries. The most common domain extensions registered now are .com, .net, .org, .info, and .biz. It is often recommended that when you choose a domain name, you register as many of the popular extensions as you can, to protect your brand.

WHY would I want a domain name?

The main reason that people register domain names is because they are building a website, but there are other reasons, too. The registration of domain names has become relatively inexpensive, and the variety of uses for them has expanded. Some people register domain names for email only, so they can have a personalized email address. John Doe can now get email at, for example. Websites themselves have evolved in such a way that anyone can set up and maintain their own personal spot on the web – it isn’t just for businesses anymore. Blogging and forums (bulletin boards) have become very popular ways for people to communicate with friends and family, post pictures, and share other information; and having your own domain name makes finding your blog easy. Web hosting companies offer personal accounts that allow you to have email, create a blog, and even build your own personal website at very low prices.

Even if you don’t plan on having a website now, registering your domain name is a good idea – you never know what you may wish to do in the future, from starting a home business to wanting to post pictures of your grandchildren. As more domains are registered, it becomes more challenging to find the exact name you want. You can register a domain for from one to ten years, and registering now ensures it will be there for you when you’re ready!

WHO should I buy my domain name from?

Domain name registrars are plentiful on the internet, but make sure you register with an ICANN (Internet Corporation for Assigned Names and Numbers) Accredited Registrar, and register in your own name and email address. There are people who may act on your behalf to register a name for you (such as a webmaster), but be sure they register it in your name, not theirs. Even if you want to distance yourself from the everyday operations of your website and domain, you will still want to be the real owner of that name. Domain registration is very easy on the internet, using the registrar’s website interface to choose your name and place your order, even the least techno-savvy can get through it. Don’t be afraid!

Domain registrars offer a tool to check to see if the name you want is available, or if it is already owned by someone else. If a domain is available, you will be asked to purchase or register it. You may see the option to transfer a domain listed instead. If you register a domain name with one registrar, and later decide you’d like to move, or transfer, that domain to another registrar to receive different services, you have that option. But you must actually own that domain name in order to be able to transfer it. Many people have made the mistake of thinking that if they choose transfer, the domain will be taken away from it’s current owner and given to them – this is simply not possible, nor would you want it to happen to your own domain!

So then, Who owns the domain name I want? And how can I get it? are becoming questions that are heard more often. There is a tool called a WHOIS Lookup that can tell you who currently owns a domain name, and WHOIS tools can be found on the web – search for them on, and you’ll see. Buying a domain that is currently owned by someone else is no longer out of the question, either. Many domain owners are willing to sell their domains, and often list the domains for sale with various domain sale and auction services. There are also services that will accept a backorder for a domain. These services allow you to list your desired domain with them, and if that domain expires and becomes available, the service will try to register it for you. These systems work like a lottery – or more precisely, like a concert ticket system. When the tickets go on sale, everyone is trying to get the front row center seat, but only one can get it. Drop or backorder services do the same thing, all competing for the same domain name. If you choose to try for an expiring domain, research several of these services and register with as many as you can. Remember there is sometimes a fee above and beyond the registration price when you use one of these services.

HOW to keep your domain name in good health (or the care and feeding of a domain name).

First and foremost, now that you’ve got your domain name, be sure not to lose it! The most common way for people to lose a domain name is by not renewing it before it expires. When you register the domain name, you will be asked to provide an administrative email contact. All future correspondence relating to your domain name will be sent to that address, including expiration notices. If you change email addresses and do not update your address with your domain registrar, notices will never reach you. Likewise, you should always update any change of physical address or phone number with your domain registrar, just in case. Put your registrar on your list of places you would inform if you were to move, and you will avoid this common trap.

Another common way to run into trouble is by falling victim to a competing registrar’s advertising. Sometimes unscrupulous companies will send out email or physical letters informing you that your domain will expire soon, and asking you to renew it by transferring it into their domain system. These letters can be very persuasive, convincing domain owners that they must follow the instructions in the letter or they will lose the domain name. Often these cheaters charge a higher fee than your real registrar, and don’t offer a refund once you’ve paid them for a transfer, even if you don’t use it. The best way to avoid this scam is simply to know who your registrar is, and only respond to requests made by them. Keep a copy of your first registration letter in your files, so you can refer to it later if you have any doubts.

The Domain Name System has truly evolved since its inception, and now having a domain name has become a standard for individuals as well as businesses. Your domain name is your personality, your identity, your calling card in the internet world. Choose it wisely and take care of it, and you’ll spend many happy years together!

The ABC’s of Domain Names

Everything on the Internet starts with a domain name!

I know that may come off as a bit over reaching – but its true. From email to news, search, video or anything else on the Internet – you have to know where you’re going which is only achieved by a domain name.

The ABC’s of domain names, which as a title may come off as a little corny to you, is an exercise that makes you think about your industry or business, what you’re doing in it, and how you go about doing what you do as it relates to domain names. The use of the ABC’s format is to provide a simple, back to basics approach to deliver fundamental concepts that provoke thoughts, ideas and questions on domain names and how they are a part of your world.

So, whatever all of that means – lets dive into the ABC’s of domain names and find their relevance in your line or work, personal life, hobbies, educational background, experience or special areas of interest to see what jumps out and comes naturally to you:

A: Advertising – domain names offer the perfect venue to advertise your product or services or to provide potential revenue by domain parking and/or affiliate programs.

B: Branding – the brand is in the name. Having a great targeted domain name can really build a brand, or can actually be the brand (ie:

C: Community – the Internet is all about an interconnected community. Through domain names, you create a real destination and an identity for what can become a community.

D: Direct Search – having a generic word based domain name is your best path to direct search traffic. Direct Search is here to stay and will likely take an increasing share of the overall search marketplace. Direct search bypasses the likes of and as the user types in the destination site directly into their browser (ie:

E: Ecommerce – want to conduct business online – you need to start with one primary thing – a domain name. Ecommerce is one of the leading uses of the Internet.

F: Friends & Family – connect with your friends and family with domain names – either by email, your favorite websites, or photo sharing sites and videos, etc.

G: Global – synonymous with the Internet – domain names (particularly .com) have mass broad appeal on a global basis, with global potential.

H: High Returns – where else can you buy a piece of virtual real-estate for $8.00 and sell it within a matter of weeks or months for over $1000? just sold for $9.99 Million in March of 2008.

I: Investment – domain names are appreciating more than any investment for the price. Similar to investing in stocks, bonds, real estate or insurance – domain names offer what I believe to be stable long lasting appreciation with the potential to create astonishing returns. Want to learn more about domain investing – you can always check out

J: Justify – Justify your web presence and online business with a great domain name that demonstrates who you are and what you do.

K: Keywords – domain names can be based upon major key words for your industry or target market. Just the same, the key words you use in your Internet marketing can be generated from the domain name you choose and how it relates to your target industry/product/service/noun/verb.

L: Localization & Location – targeting niche audiences by location and a specific geography has proved to be a very strong, identifiable marketing opportunity for anybody online. Embracing localization for your domain investment objectives is a great path to consider.

M: Monetization – making money and creating multiple sources and streams of income are the cornerstone to the potential and reason why people buy savvy domain names.

N: New Markets to seize – new products and services are always being launched, just as new companies and markets are being formed. Finding with a good strong domain name to capture the essence of your business or target market for your online presence is always a great starting point.

O: Organization – a domain name is the perfect way to identify with your organization. Whether it’s a product, service, or brand – your domain name is your face on the Internet.

P: Profits – Domain are a great way to make money and profits. Invest wisely and you can find yourself with a great windfall.

Q: Quest – Like any business venture, you are on a quest to explore, learn and make money.

R: Revenue – domain names offer a myriad of ways to generate revenues. There are numerous ways and avenues to generate revenues with domain names, however, in some cases are closely held ideas and resources. Becoming educated about domain names and being focused on creating a long lasting business is a great path towards generating revenue.

S: Search Engines – Search engines are the gateway to choices on the Internet and essentially, a directory of domains classified by the type of information, product or service they offer. Search engines are a powerful marketing tool and a source of traffic for the domain name owner.

T: Technology – simply, without technology, there are no domains, websites, search engines, email or the like. The beauty of domain names is that you really don’t have to understand or learn too much technology to get started, or to make money.

U: Unique Users – people coming to your website/domains generate traffic. The more unique users that visit your website – the more traffic they create. The more traffic – the greater the value. The best way to create long lasting value with domain names is creating a venue where a consistent and growing base of unique users visit your domain name/website.

V: Virtual – Domain names are virtual real estate. Some represent ocean-front property while others can represent sky scrapers, apartments or vacant land in the middle of a barren desert. Build your portfolio of virtual real estate for the longer term or flip your domain name for a quick sale and profits.

W: World Wide Web – The world wide web and its beginning started with domain names and/or their underlying numerical identities. With the advent of the world wide web, email, search engines and the increasing convergence of communications and media – business and industry has created high demand and appreciating values for good domain names.

X: The X Factor – there is a mystique and certain unknowns regarding the true value of domain names, how to create revenue and profits, and what strategies are best to create traffic to your domain name or website. The more knowledgeable and prepared you are to dive into the domain name world – the better off you are in managing the X Factor when it rears its head.

Y: You – buying, selling, and owning domain names is a reflection upon you, what your goals are, where your interests lie, and how you want to make money with this virtual real estate. You need to decide what your objectives are and how you are most comfortable in approaching your investment and dedication towards making money with domain names.

Z: Zeal – approach your domain activities with passion and enthusiasm. The more positive your thinking and focus is with domain names – the better you will be able to manage it, be prepared, and have an open mind to seize new opportunities and make money with your domains.

We hope you enjoyed this article and find that each time you read it you take away something new and different that can add value to your world of domain names.

How to Make a Profit On Domain Names

It is said that the land rush today is a virtual one, taking place online through the purchase of domain names. There are certainly fortunes to be made in domain names, as previous sales of single names have commanded six and seven figure price tags while whole portfolios have sold for tens of millions of dollars. But that is the exception to the rule, and most portfolios are valued at much, much less. Some portfolios, or single domains won’t sell at all, so where is the value in that? In this article, we will look at some of the different methods professional domainers use to build a quality portfolio of valuable domain names and how they make a profit.

The first thing to consider is why you want to make money with domain names and what you hope to obtain from them. Are you hoping to purchase low and resell the domains for a profit? Or is it an investment with a long term strategy of website development and growth? There are many different paths to take when participating in the domain after market, and understanding where you want to go is the first step towards getting there. Some paths are riskier than others, so evaluating your options ahead of time will help you become better prepared for the challenges to come. Not everyone can make money with domain names, but the persistent and motivated often do. Once you have a clear vision of what you want, it becomes much easier to make choices that will move you in that direction.

The most obvious way to make money with domain names is to buy low and sell high. This is one of the most common methods used on the stock market and can be very profitable in many domain situations as well. All domain names start out at the registration fee, which can be as low as six or seven dollars per year for .com, .net, and .org domains. If you happen to register a domain that others perceive has value, the difference in the registration fee and this perceived (and/or actual) value can be a nice profit for the domain owner. Domainers who make money using this method often follow trends in the domain marketplace, registering keywords of new Top Level Domains (TLDs), registering and reselling desirable domain patterns (three letter domains, three character domains, etc), or just following what’s hot or picking up established domains as they expire (which is a method in and of itself). The general idea here remains to buy a domain at a bargain and find a buyer who also sees value in the domain and is willing to pay a premium for it.

The upside to reselling domain names is that you can generate a decent amount of profits in a relatively short amount of time. The downside is that it may not always go as planned, and you will not always find a buyer for your domains right away. It can be tough to find buyers for specific names and if domains aren’t reasonable priced, a buyer may never appear. Another downside is that you only make money off your own physical effort. You have to take the time to find domains to purchase, follow through with the purchase, and then find a buyer and complete the sale. This process can take quite a bit of time and involves a degree of risk. You may also find yourself holding onto domain names a lot longer than initially thought and end up playing the waiting game. With most domains, there are much better ways to produce profits, but don’t discount this method for its potential ability to generate income in a short amount of time with the right domains.

Paid parking is another method for making a profit on domain names. This works for some names, mostly generic domains, typos, or names that receive steady traffic. There are many different parking programs available, but the basic idea is to sign up with a paid parking service and then send your domain traffic to their servers. Their servers will then display ads and search boxes on template generated websites, and you earn a portion of the revenue if anyone clicks on a link or purchases an advertiser’s product. This system works when the domain earns more revenue per year than the cost of the yearly renewal fees. For instance, if you pay $12 per year for registration fees, the domain would need to earn slightly more than $1 per month to be a worthwhile option. Any less and it costs more to maintain the domain than the amount of money the domain produces. The plus side to this method is that once the domain parking is setup, you don’t have to do anything to earn income as long as your domain receives traffic.

Many domainers will park new domains they purchase in order to gauge traffic and see if the domains will be profitable on a paid parking service. If a domain shows the potential to make revenue, they will most likely keep it for the passive income. Otherwise, they will look at other options for making a profit on the domain.

You may also consider developing a website around a domain name. The site could sell products, subscriptions, offer content and display advertisements, or offer varying combinations of techniques to generate revenue. The idea is to build up a profitable website and in essence, create a resellable asset that produces income. Having an established website (profitable or not) can greatly increase the value of a domain as well as make it appeal to more buyers. With this method, you can build up websites specifically to resell, or hold onto them for a continual income stream.

As competition in the domain marketplace becomes increasingly fierce, more domainers are becoming webmasters in an effort to maximize their profits and revenue while dramatically increasing the value of their portfolios.

Hopefully by now you have an idea of some of the main methods used to make money with domains. There are countless other methods for turning a profit, and numerous variations of the methods described in this article, but having a base of knowledge provides an excellent starting point. The key is to know what you want beforehand, learn as much as you can about specific methods that will help get you where you want to go, and then keep at it until you succeed. Many people fail because they give up, or don’t do the research beforehand and end up losing money in bad deals. Making money with domain names isn’t a get rich quick scheme, but with enough effort, motivation, and patience, anyone can succeed.

Domain Names–What To Consider When Choosing One

Domain Name Registration

Never register your domain name through your web hosting company however attractive the deal might appear. Why? Well one day you may wish to transfer your domain name to another web hosting provider and your current web host may not take kindly to this. It is not unusual in such cases for the web host to charge a transfer fee and even in extreme cases to unequivocally refuse the transfer of your domain name. If such a situation arises you can report the offending party to the International Corporation for Assigned Names and Numbers (ICANN).

Another thing to consider when registering your domain name is not to rely solely on your domain name register to ensure that the domain name you have in mind is available and does not infringe on someone else’s trademark rights (unless you enjoy being sued). To be doubly sure your domain name has no trademark infringement issues, after conducting a search for its availability on your domain name register’s website, you can also check at the United States Patent and Trademark Office (USPTO)

When registering your domain name it’s a good idea to register it for more than one year. The reason being that, other than the usual discounts you get for multi-year registrations from most domain name registers, Google (and perhaps the other search engines) consider multi-year registered domains as less likely to be spam sites. Consequently, right off the bat your site will have a search engine advantage (at least with Google), such as a shorter evaluation period in the Google Sandbox.

A final note about domain name registration; there are plenty of domain name registration companies out there, all eager and equally willing to register your new name. Domain name registration prices range from as little as $10 a year up to $35 per year and beyond. Generally there is little point in opting for the more expensive registers because you more or less get the same service. In fact some of the cheaper domain name registration companies provide better quality service.

However whatever service you use, make sure that your domain name is registered in your name. Some less scrupulous domain registration services have been known to register new domains with their own information. You can verify that your domain is registered with your particulars at:

The Domain Name Game

So what kind of domain name do you want? Do you want to pick a domain name incorporated with a targeted keyword, or do you want to take the memorable-brand route that the likes of Google, Yahoo and Amazon (to name but a few) have done with astounding success. Well, if your website is going to be business related or involved in some form of commerce it makes sense to have a well-searched-for-keyword incorporated within the domain name. The majority of online businesses are still found through search engine queries. By and large though, a good rule of thumb is to incorporate the most searched for term (for your market) in your domain name.

The shorter your domain name the more memorable it’s going to be. However you’ll discover that most one-word/two-word domain names have been snatched up already. One alternative you’ve got is to hyphenate your targeted keyword with another word. The jury is still out about hyphens though, but most seo experts concur that hyphenating a string of words makes a long domain name more search engine friendly. The downside is that when it comes to word-of-mouth dissemination most folks won’t bother including those pesky hyphens, with the resulting consequence that intended referrals to your domain could end up on your competitor’s doorstep. So as you can see, the whole process of naming your domain is a fine balancing act.

Cutesy Artsy Domain Names

There’s a budding artist in all of us waiting for just the right moment and place to show the world we are the new Leonardo da Vinci. Be that as it may, but naming your domain is not the place to express that inner artist. Avoid cutesy names interspersed with numbers in place of words (e.g., 4 instead of for), they’ll only confuse potential customers and torment you with heaps of regret somewhere down the road. In fact the best rule of thumb is to avoid numbers in your domain name altogether. However, if on the other hand your domain functions merely as a cyber-platform to let an uncaring world know you exist, then by all means let loose!

Bottom line…your domain name is your online identity, so try to choose something that is memorable, fares well with the search engines, and also inspires confidence and respect.

To or Not to

These days there’re more and more choices for domain name extensions. This is great news because it is getting increasingly difficult to find a good domain name ending in .com that runs under twenty letters (okay that might be a wee bit of an exaggeration but you get the point). However the drawback with using anything other than a .com extension is human nature. You see people are creatures of conditioning and habit, and given a choice of precisely similar domain names, (other than the extension) you can bet most of us will instinctively beeline for the domain name with the .com extension–Without question the .com extension is the most recognizable.

Also think twice before settling for a top level country code domain such as Unless you are located in that region and ship primarily within the area, such a domain name could have a negative impact on your business. Think about it…a potential customer based in the U.S. or another part of the world is not going to relish the prospect of forking out a mini fortune for shipping and handling fees when they can easily find a more local competitor. In the same vein try not to regionalize your domain name (unless your business caters to a market found only within that region) because you’ll probably lose potential customers who reside elsewhere.

On a final note, if you anticipate a lot of your traffic is going to come via word-of-mouth referral, you might consider registering similar domain names and redirecting to your main url (e.g. [] and []) before cyber-squatters (people who register domain names in hopes of selling them for a profit) get wind of your growing success and beat you to it.

Why Should You Sell Domains?

“Money for nothing and the chicks for free”:
that is the perfect slogan for the life of people who buy and sell domains. Why? Because if you make it big in domain names, you are pretty much set for life. Sure, I may be making thousands a month with little investment, but the real big fishes make that a day. It might seem crazy, but it’s true. I do not work a day job, because I don’t need to: I sell domains. I do not labor 8 hour work days: I sell domains. That’s right, domains can make your life a lot nicer than it is now. If you are looking into domain investing, but are still on the fence as to whether it’s worth it, I hope that this article will help you make your decision.

Different people (and not only those who sell domains) have different opinions about investment. Some people will tell you that you shouldn’t spend money to make money. Investors will tell you that you should spend a lot of money to make money. The truth is that they are both partly right. As the old adage goes, ‘nothing in life is free’. All great businessmen needed capital to start their business. Whether their parents gave them money, whether they used to work a day job, or whether they took out a loan, they all input some money into their work. Benjamin Franklin wrote that “money begets money”, and that is as true now as it was back in colonial America. But a clever investor can compromise: you do need money to get rich, but you only need a bit. This is where domain names come in: Buy domains to sell domains and you make fortunes, but more importantly: buy domains to sell domains and you never lose out.

Domain names cost between $4-$9 to register, and they can sell for thousands. This phenomenon in the market is dissimilar to anything seen before. Domains sell for the price of diamonds, but they are not rare. Domains can be sold for the price of a space shuttle component, but anyone can sell them. Domains cost under $10 to purchase, but they are sold for 1,000 times that amount. Domain names are the perfect investment simply because of these qualities. They are a casino players’ dream: they are a minimal risk with high payouts. And even if you are unfortunate enough to buy a domain which you can’t sell (which is very unlikely, as almost all of my domains have brought in variable amounts of profits for me, but profits nonetheless), it is only a $4-$9 tax write off.

Yet the thing about selling domains is that it’s an intelligent business. It might only require a minimal investment, but it certainly isn’t something that you can just throw money at. To sell domains, you need more than the $4-$9 needed to register the domain. That’s right, to sell domains you need the ‘know-how’ of a modern day investor. This might sound pompous and grand, but it really isn’t: there is a bit for you to learn before you sell domains, but it really isn’t too hard to grasp. The successful domainers know how to buy domains cheaply and sell domains at high prices. They know how to acquire domains which inherently sell for high prices, and they know how to turn any domain into a gold mine. Selling domains isn’t just a ‘buy domain, sell domain’ game, it is a game which has rules; And if you know these you will definitely do well. While the rules as to how to sell domains may be easy, most domainers do not know them… and most domainers are losing out on their most juicy opportunities to sell domains.

What does all of this mean? Buying domains to sell domains is a great investment: it has minimal risk, it has high profits, and it is open to just about anyone with a credit card to buy the domains and a bank account to deposit the profits made from selling domains. But before you go out and buy domains, get informed. Nobody can just sell domains and sell domains without knowing how the big guys made it. Buy physical books on investment, eBooks on how to sell domains, and listen to the latest trends in the industry. As soon as you master the rules of the game, you will win, and the prize is usually valued in the thousands of dollars. Since the internet is growing incredibly fast, if you know how to sell domains now, you have a pretty nice life ahead of you.

Tips for Selecting and Registering a Domain – Help for Newcomers

How does a domain name work?

Many new people to the internet often confuse a domain name with web hosting. Registering a domain with an (ICANN accredited registrar) will not instantaneously cause your Web site to appear when someone enters your domain into the Web browser. You must also upload your Web site (the group of files that make up your site) to a computer (server) that hosts the site and assigns a numeric address, called an IP address, to your domain. Your domain and related IP address are stored in a Whois database with every other registered domain and associated IP address. When visitors enter your domain into a Web browser, your domain works like an address forwarding service by forwarding visitors to the IP address where your Web site is stored. We use domain names instead of IP addresses because most people find it much easier to remember a name rather than a series of numbers. This system also helps businesses online establish a unique identity that creates brand recognition.

However, when you register a domain, you do not always have to create a website and upload the files to your hosting server. You can also:

Sell Your Domain Later. They can be a great investment! If you have registered a domain that you are not using, someone else might want to use it. Depending on where you registered, you can log in to your Account Manager and set up a For Sale parked page for your domain and sell it to the highest bidder. Don’t forget to include your contact information.

Protect your identity, and brand online. Obviously, more domains you register, the better. This will help to prevent others from registering a similar domain to yours-just to pilfer away your customers. What can you do with all these names? Forward them to your main domain that way you will capitalize on all the names.

Hold on to it for a while. Perhaps you have a great domain name but you haven’t decided what to do with your new domain. Don’t worry about it, there’s no big rush. You can leave it parked for the length of your registration until you decide.

For new .COM and .NET domains and updates, it can take up to eight hours for the changes to become effective. It can also take up to 48 hours for changes made to all other domain extensions to become effective. This reason is because of the number of networks and agencies involved in the process. These delays apply to all domains and registrars. In many instances the delays aren’t nearly this long, but please allow for this delay when planning Web sites or configuring a domain to work with your email.

Tips for registering a domain name

If your preferred domain is obtainable, you can register it for a period of time that you will specify during the checkout process. You can use your domain to build your business and assist you in creating a dynamic online identity. You may also want to seriously consider registering multiple domain names to:

” Keep your competitors from recording a similar domain name that draws customers to them instead of you.

” Promote a specific product and/or service you provide.

” Help to drive more quality traffic to your Web site.

” Create more ways to market to customers, and be listed on various search engines.

” Develop strategies that reach different target markets.

” Give your customers even more ways to find you when searching the Internet.

” Capture common misspellings of your domain name, instead of sending visitors to an error page.

” Safeguard your brand and identity online from others who may have objectionable purposes.

To generate a good name on the web for our site, you will have to do a little research. Choose an authorized domain registrar that is approved by ICANN (Internet Corporation for Assigned Names and Numbers) the authority that manages the international Domain Name Server database, and ensures that all domain names are unique and map properly to a specific IP address. While selecting the domain registrar scrutinize their trustworthiness through various means, such as their prices, special offers, twenty-four hour support services, etc. You should select only that registrar who is giving you complete control over your domain. There are many registrars who hide some critical information from the customers and secure the rights to some very important settings in a domain such as changing the DNS servers, forwarding, masking, etc.

Brainstorm numerous names, and don’t get your heart set on one particular name. In the event that the desired domain name under the TLD you wanted has already been taken, other options are available. Most domain registrars have an intelligent interface that will automatically check to see if the same name is available to register with a different TLD extension like (.net, .org, .biz, .us, .name, .ws, etc.), and offer you the option of registering your preferred name with one of those extensions instead. It is also recommended that name be short if possible. Leave out dashes, dots, things that may confuse customers and certainly does not aid with search engines. Also, give some consideration to purchasing several other similar domain names, based on your individual or business needs, in order to protect your name, your brand, and your identity on the internet. This often helps to prevent others from stealing the identity you have worked so hard to establish. The need to do this will vary depending on your website and its intended purpose.

What if I misspelled my domain when I registered it?

Please be careful when registering your domain and make sure your spelling is correct before you secure a purchase. Unfortunately, registrars are unable to change or edit the spelling of a domain once it has been registered. They try to register the domain exactly as you enter it in the search box. If the registration succeeds, then you are charged, even if the domain you entered was not the one you actually intended to type.

You do have the right of canceling the domain you registered so that it is no longer registered to you. However, canceling it will not entitle you to a refund of any part of your registration fee due to all the processes involved in registering it. Once you cancel the domain it is a permanent action and cannot be undone.

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Glossary of Domain Name Disputes

The domain name dispute resolution system was supposed to be user-friendly, but this goal has not always been achieved. One of the main barriers to effective access has been the jargon that has grown up around the system. To successfully negotiate the system you must need to know the differences between registrants, registrars and registries; you must not confuse your UDRP with your ACPA; and you’ll need to be able to choose between NAF and WIPO should it become necessary.

Abusive registration:

This is a key concept under the Nominet Dispute Resolution Policy; there is no concept of an abusive registration under the UDRP (although see the entry on bad faith). An abusive registration is one which was registered or acquired or has subsequently been used “in a manner which took unfair advantage of or was unfairly detrimental to the Complainant’s Rights”.


See the entry on the Anti-Cybersquatting Protection Act.


ADR stands for alternative dispute resolution. In the domain name dispute context, arbitration proceedings are sometimes called ADR proceedings, especially in EURid documentation.

Alternative dispute resolution:

See the entry on ADR.

Anti-Cybersquatting Protection Act:

A US law enacted on 29 November 1999. It amended the Lanham Act – the centrepiece of US trade mark legislation – and forms section 43d. The ACPA may – in certain circumstances – be applied to your case by the US courts, even if you’re not a citizen of or based in the US.


Domain name arbitration is the contractually-based system of dispute resolution used to determine disputes about the proper ownership of domain names. It is distinct from traditional arbitration: a sophisticated system of private dispute resolution proceedings commonly used to determine international contractual disputes.

Bad faith:

Under the UDRP a successful complainant must prove that the domain name was registered or is being used in bad faith. The concept of bad faith is not defined in the UDRP; however four examples of circumstances which are evidence of bad faith are given, and I have (crudely) summarised these below. First, circumstances indicating that the respondent intended to sell the domain name to the complainant are evidence of bad faith. Second, so-called “blocking” registrations are evident of bad faith, providing they are part of a pattern of such registrations. Third, evidence of bad faith may be found in registrations intended to disrupt a competitor’s business. Finally, circumstances indicating the commercial use of a domain name which creates a likelihood of confusion between the domain name and the complainant’s mark are evidence of bad faith. The list is non-exhaustive.


One of the remedies permitted under the UDRP, Nominet Policy, and the .eu Regulation, but rarely employed. The usual remedy is transfer. Cancellation is also known as revocation.


This stands for country code top level domain. Examples of ccTLDs include .us, .uk and .de.


The person making a complaint via a domain name arbitration service about a domain name registration (analogous to a plaintiff or claimant in litigation).


The document setting out the complainant’s case. There are detailed rules about what must go into a complaint, and the length of complaints is strictly limited under some regimes. Typically, a complaint would include references to the provisions of the relevant policy document, a description of the factual circumstances of the case, arguments as to why the case should be found in the complaint’s favour, and references to previous decisions which support the arguments.


The practice of improperly registering or acquiring domain names in which others have rights.


The domain name dispute equivalent of a court judgment. There is no formal system of precedent in domain name arbitration. However, the arbitration bodies are loath to allow a diversity of interpretations of their rules, and in practice panelists will not usually depart from well-reasoned earlier decisions (or at least that they know about).

Domain name holder:

Another name for a registrant.


The body administering the .eu domain name. The EURid dispute resolution service is provided by the Prague-based Arbitration Court attached to the Economic Chamber of the Czech Republic and Agricultural Chamber of the Czech Republic.


The Nominet term for panelists – the “judges” of the domain name dispute resolution system. Most experts are practising intellectual property lawyers.

Federal Trademark Dilution Act:

US legislation providing a powerful remedy for the owners of famous trade marks. The FTDA was enacted in 1996. It was the first statutory amendment of the US Lanham Act to address the challenges presented by the internet. Its main effect was to expand the protection available to famous marks by prohibiting dilution.


See the entry on the Federal Trademark Dilution Act.


This stands for generic top level domain. Examples of gTLDs include .com, .net and .org. Compare ccTLDs.


The Internet Corporation for Assigned Names and Numbers (ICANN) administers the domain name system. It has promulgated no less than 10 different policies relating to dispute resolution. The most important policy is the Uniform Domain Name Dispute Resolution Policy (the UDRP). The UDRP must be read in conjunction with the Rules for Uniform Domain Name Dispute Resolution Policy (the Rules). ICANN’s other dispute resolution policies relate, for instance, to specific kinds of domain name with particular registration requirements (e.g. .pro or .biz), the .info sunrise period, and disputes with registrars over domain name transfers.


See the entry on Internationalised Domain Names.

Internationalised Domain Names:

A domain name potentially containing non-ASCII characters, for example a domain name consisting of Arabic or Hebrew characters.

Legitimate Interests:

To help defeat a complaint made under the URDP, a Respondent should argue that he or she has legitimate interests in the domain name in dispute. A non-exhaustive list of ways of demonstrating a legitimate interest is set out in the UDRP. First, pre-dispute use of (or preparations for the use of) the domain name or a name corresponding to the domain name “in connection with a bona fide offering of goods or services” may constitute a legitimate interest. Second, you or your business being commonly known by the domain name may constitute a legitimate interest. Third, a legitimate non-commercial or fair use of the domain name may constitute a legitimate interest, providing that use does not misleadingly divert consumers of the complainant or tarnish the trade mark at issue.


The National Arbitration Forum is a major forum for the resolution of domain name disputes. NAF focuses upon North American domain name disputes. Arbitration proceedings using NAF are governed by the UDRP, the Rules and NAF’s Supplemental Rules. NAF also provides non-UDRP dispute resolution services, for example for disputes about .us and domain names.


Mediation is a form of alternative dispute resolution where the parties to a dispute try to agree a settlement to the dispute with the help of a professional facilitator. The Nominet Dispute Resolutions Service provides a free mediation service.

Mutual jurisdiction:

This concept is used in the UDRP and other policies to refer to the jurisdictions in which formal court proceedings should be conducted in the event that domain name arbitration proceedings do not produce a satisfactory outcome. Under the UDRP it means either the courts of the country in which the relevant registrar is based or the courts in the country which the registrant claims to be based in its WHOIS entry.


The Nominet dispute resolution service deals with disputes involving .uk domain names (including,,,, and Nominet does not use the UDRP; instead, disputes are determined under Nominet’s own Policy and Procedure.


One or three panelists usually constitute the panel.


The judges of the domain name dispute resolution system. Many are practising intellectual property lawyers; many NAF panelists are retired US judges.


Legalese meaning a person who is involved in legal proceedings as a litigant. In the context of domain name arbitration proceedings, that means involvement as either a complainant or a respondent.

Passing off:

The English-law tort of passing off has been inherited many other common law jurisdictions. It is sometimes referred to (with some carelessness) as “unregistered trade mark infringement”. The registration and use of a domain name can constitute passing off.


The UDRP and the Nominet Policy are the most important documents in UDRP and Nominet arbitrations respectively. The equivalent rules in .eu arbitrations are contained in the Regulation.


The Nominet Procedure contains the detailed rules governing the conduct of Nominet domain name arbitrations – for example, time limits for action.


The company or organisation that administers a domain name dispute resolution service. Some systems of domain name dispute resolution, such as the UDRP system, have more than one provider; others, such as the .eu system, have only one provider.


A company or organisation that is accredited by a registry to register domain names.


The person that “owns” (i.e. has the contractual right to use) the domain name. The registrant of a domain name can be found using a WHOIS service.

Registration agreement:

The agreement entered into between a registrar and a registrant upon the registration or acquisition of a domain name. The registration agreement stipulates the manner of dispute resolution, and therefore underpins the whole domain name dispute resolution system.

Registration authority:

See Registry.


The organisation administering the domain name extension in question. For example, Nominet it the .uk registry and EURid is the .eu registry. Sometimes called the registration authority.


In the context of .eu domains, this means Commission Regulation (EC) No 874/2004 of 28 April 2004 laying down public policy rules concerning the implementation and functions of the .eu top level domain and the principles governing registration.


The document in Nominet proceedings containing the complainant’s arguments in response to the respondent’s arguments in the response. It should not in general contain new arguments unrelated to points raised in the response. There is no equivalent in the UDRP or .eu procedures.


The document containing the respondent’s arguments in response to the complaint.


A person responding to a formal complaint about his or her domain name registration (analogous to a defendant in legal proceedings).

Reverse domain name hijacking:

The improper use of domain name arbitration proceedings to dispossess a registrant of his or her domain name.


See cancellation.


In Nominet proceedings, a complainant must show that he or she has rights in respect of a name or mark which is identical or similar to the domain name at issue. The Nominet Policy provides that rights “includes, but is not limited to, rights enforceable under English law. However, a complainant will be unable to rely on rights in a name or term which is wholly descriptive of the complainant’s business”. The most important rights are registered trade marks and, in English law, the right to bring proceedings for the tort of passing off.


The Rules for UDRP supplement the UDRP itself. The Czech Arbitration Court also has a set of rules for .eu disputes.

Supplemental Rules:

Under the UDRP, both NAF and the WIPO Mediation and Arbitration Center issue their own supplemental rules, which supplement the UDRP and the Rules for UDRP, and include for example provisions about the costs of arbitration. The Czech Arbitration Court also has a set of supplemental rules for .eu disputes.

Trade Marks Act 1994:

The centrepiece of the UK trade mark law regime, the 1994 Act has been frequently amended, usually to reflect developments in European law.


The most important remedy in domain name arbitration proceedings. If the panel determines that a complaint has been made out, the domain name will usually be transferred from the respondent to the complainant.


The practice of improperly registering domain names which are very similar to names in which others have rights. A form of cybersquatting.


The Uniform Domain Name Dispute Resolution Policy promulgated by ICANN governing most disputes about generic top level domains, and many disputes about country code top level domains. The UDRP must be read in conjunction with the Rules for Uniform Domain Name Dispute Resolution Policy.


Directory service for looking up names and other details of domain name registrants.


The World Intellectual Property Organization (WIPO) is an agency of the United Nations. WIPO’s Arbitration and Mediation Center was the first dispute resolution service accredited by ICANN. Arbitration proceedings using WIPO are governed by the UDRP, the Rules and WIPO’s Supplemental Rules. It is – along with NAF – one of the “big two” providers of dispute resolution services under the UDRP.

This glossary is intended to help you get to grips with the jargon; if you need more information, please visit the Internet Library of Cybersquatting and Domain Name Disputes at [].

Hagit Ben-Artzi runs Sequitur IPS, which specialises in representing individuals and companies in domain name disputes and domain name arbitration proceedings.

6 Secrets to Making Money Buying and Selling Domain Names

Here are 6 Rules to Live by if You Want to Be Successful in Buying and Selling Domain Names:

1. Study the sales data, let the domain sales data tell you what is in demand…whatever you do, do not guess —

Say you have the dream and desire to successfully buy and sell domain names, you have to be a student of the domain name aftermarket. Here are a few websites you should check to see what is selling. One being the marketplace. Another site that you have to check is which is run by Ron Jackson, a fellow domainer. You can find a page where all of the recent sale data is listed. Let this be a guide in your decision-making as to what is in demand.

2. Be sure you learn about dropped names with traffic and expired domain names with Google page rank —

Some domainer’s make a business of buying and selling expired names that have existing traffic. A dropped domain name that has traffic is in demand. If you couple an expired domain name with traffic along with Google PR, that is a wonderful combo to have.

Some of you might wonder what an expired domain is. An expired domain is one in which the prior registrant(owner)failed to pay their annual renewal fee. When a prior owner fails to renew a domain, there is a 30 day grace period. After that anyone can get it. The benefit to the domainer is that all of the work the prior owner did is passed on to the new owner. That means everything: the traffic, the back links, the PR are passed to the new owner. And get this — the existing Google page rank is passed on. Buyers want domain names with page rank and will pay a premium. This makes your domain name more easy to sell.

3. Short is is in demand–

The shorter the length of the domain name the more desirable it is. Domain name purchasers give a good deal of economic value to a short domain name. All you need to do is research out what you would have to invest to buy a two domain. Even research out the price the three domains are being bought at. Just go to a domain name aftermarket like If you look at the auctions occurring you’ll see 3 letter names — dot-coms — going for hundreds if not 1000s of dollars. Four letter domains are likewise in craved by the domain aftermarket crowd.

If we are planning to focus on generic keyword-based domains, keep foremost in mind that the shorter domain is better.

4. “.coms” are the best – they will offer you the highest reward —

With all the new domain names extensions offered today, it’s not hard to get confused.

Domain name extensions are the letters after the dot. For example, in the domain name, is the domain name extension. The three letters that come after the dot. This is also referred to as the “TLD” which stands for top level domain.

To add to the confusion are confusingly new extensions being offered (almost on a regular basis). For example, recently, the .me TLD was offered. We already have .com, .net, .org, .info, .mobi (nice, huh?). It can appear overwhelming.

If you are planning to concentrate on buying and turning domains you have to realize that extension is the most coveted. It has been around the longest. name is associated with constancy and an genuine presence on the Web. Now do not take me wrong — the other extensions do have plenty of proponents — and I can see also a want for them. But for the sake of flipping domain names, is the topper.

5. Keep an e-mail list of your buyers and contact them with your best deals —

The money is in the list. I am sure you’ve heard that. That means your e-mail list of buyers is an asset. If you get involved in the domain name reselling game, your list of buyers are proven to be people who are interested in purchasing good domain names. It is critical that you send your list a listing of your domain names before they are made available to anyone else. Wouldn’t it be exciting to have a domain name sold as soon as you send it out to the list?

6. Trademarks = headaches —

One of the quickest ways to get yourself tied up in a legal battle is to buy a domain name that contains the trademark of another company or person. Trademarks are considered to be property rights. The trademark owner has the right to prevent anyone from capitalizing on it. It is very hard to sell a domain name that contains a trademark. On top of that, most parking companies prevent parking trademark domains. This means no parking revenue.

Beware of trademark-based domain names. They could result in tremendous liability.

Phil Craig is an author, lawyer and domainer. He likes to write about domain names and domaining. For more information on how to make money buying and selling domain names and on his new course, Quick Cash Domaining, visit Quick Cash Domaining [], the premiere website dedicated to creating and profiting from a domain name flipping business.